We’re a small, passionate team led by a kid from Utah with a big love for fishing and a dream to create the best lures on the market. Every Bullet Lure is crafted with precision, care, and a deep understanding of what makes fish bite.

What started as a hobby in the backyard has now grown into a dedicated small business, where we combine innovation, quality, and the thrill of the catch. We believe in making products that stand up to the toughest conditions and give anglers the edge they need—whether you're casting from the shore or out on the boat. Each lure is handmade with attention to detail, and we pride ourselves on creating tools that help you reel in your next big catch.

From our hands to your tackle box, we're here to support your fishing adventures with products that reflect our commitment to quality and a love for the sport.